OK, I know loads of you will be wondering what the big deal is – it is after all, JUST a video – but this is a huge leap outside of my comfort zone and I have no idea why I’m doing it so please be kind
The lighting is all out of whack and I did it all in one take but… figuring the only way is up. Right?
Oh and – yikes, what a hideous thumbnail….
PS – if you were inspired to post your own video blog as a result of this – enter the link below so everyone can see
Made your own video blogging premiere as a result of seeing this? Share your link here to your very first video! Be sure to visit at least one other and leave some feedback – it’s a scary step we’ve all taken!
When I first started an online e-commerce business back in 2009, I quickly became familiar with the acronym ‘WAHM’. Standing (somewhat obviously on reflection) for ‘Work at Home Mum’. It seemed to be a label mainly used by mums of young children who were bringing in an income from selling crafted goods online. Because my business wasn’t about selling my own handmade goods (and wasn’t solely reliant upon me particularly), I never used it. The thing I’m only just beginning to get my head around almost three years later is that I am – without a doubt, a WAHM.
So what does this mean and why is it important for me to acknowledge it?
1. Time management
I work from home. I have a pre-schooler. The two of these aspects are juxtaposed on many levels. Fortunately, the nature of my business allows for me to be flexible with my hours. I work late into the evening (sometimes early into the morning…), at weekends and whenever the opportunity presents itself. I think in BC (Before Child) days, I would have referred to my hours as ‘unsociable’. I adore what I do, it’s my absolute passion. This is what makes it possible to work the hours that I do. An additional sprinkle of fortune dictates that there are other people working in this manner too – more and more people are stepping out of the 9-5 regime and spreading their wings.
The biggest challenge I have found in managing my time, is not finding time to work; and not in finding time to be the best mum I can be… but to sleep. I will always choose to squeeze in just one more thing before shutting down and this can be my downfall.
Top tip: start as you mean to go on.
By all means work the hours that suit you but make sure you’re getting enough sleep. If that means setting an alarm that signifies bedtime then so be it. It is not unknown for me to set an auto shut-down timer on my computer. It works. Working hard is all very honorable but if you’re sleep deprived? You’re no use to anyone.
2. Getting real (managing your expectations)
If you’re juggling childcare with day to day household tasks and haven’t been taking heed of point number 1 (matchsticks anyone?); it won’t take long before you’re banging on your ex employer’s door asking for a reprieve.
It’s time to get real.
Take stock of your situation, face up to what is achievable and set your success criteria accordingly. Some days, this might be as simple as getting you and the child(ren) dressed before lunch… but other days, the sky will be the limit. What you need to be ultimately prepared for is that in life as a WAHM – the blue sky days usually creep up when you least expect them.
Top tip: be prepared.
Have your working space organised and ready to go at the drop of a hat. You never know when an opportunity will present itself to sit down and have a power hour (these opportunities come in all shapes and sizes but most frequently in the form of surprise naps (children – not you ) or the best friend you ever had taking your offspring for an impromtu outing). You don’t want to waste this precious time cobbling your shit together.
3. Getting real… again (find your grounding force)
For any WAHM’s who have transitioned from corporate backgrounds or high pressured working environments, adjusting to working to your own rules can prove tricky to say the least. It’s easy to imagine waltzing out of a high flying career and imagining that you’ll be liberated by not having to work through the endless hierarchies and systems to get that project approved; but in reality, having the responsibility for giving the green light to your own ideas can prove a scarily overwhelming prospect. How do you ensure quality control? Who is going to highlight the issues you glossed over because you chose not to see them?
Top tip: Find a straight talker who will keep you grounded.
Trust someone who isn’t afraid to question you and your thinking. They will want to see you succeed and because of their belief in your ability to do so, will gladly offer the reality check you need. Constantly.
4. Being a domestic goddess
Scratch that idea. If you’re one of these who have invested scary amounts of time co-ordinating boards on Pinterest of dishes you will cook, clothes you will lovingly hand stitch or craft ideas Martha Stewart would be proud of? You’re destined for failure.
If you’re a WAHM reading this and have mastered the art of keeping your house immaculate, the dishes clean (and put away at all times) and the laundry bin from overflowing? Please leave copious details of how you’re achieving this below .
Top tip: Find a routine that works for you and doesn’t leave you feeling that you constantly failed to achieve what you set out to do.
I have found that focusing on one set task each day allows me to maintain a feeling that I’m keeping on top of things. Oh… and I go visit friends for playdates. You know… ‘because my house is too small’ (wink, wink).
When I started blogging I was stabbing in the dark. I didn’t know who I was writing to or if I’m honest – why. I had a passion for writing and spending time online, the two combined perfectly with the idea of a blog and so I ventured out on my way with nothing more than a domain and a blank WordPress installation.
My blogs now enjoy established audiences and a loyal following. When asked by budding bloggers for advice, I offer the following seven tips as a starter:
1. Find your niche
In February 2011 there were 156 million online public blogs in existence. Need I say more? People need to be grabbed within a few seconds of landing on your site – what makes your blog different? Why should they keep coming back?
Identify what makes your blog unique and stick with it.
2. Read other blogs
As with anything, it’s important to do your research. Not only do you get to experience a variety of writing styles from reading a range of blogs, you will have up to date knowledge of the blogging community. By commenting on other blog posts you also have the opportunity to leave links back to your own stuff.
3. Write to your audience
Identify exactly who it is you’re writing to. Ask yourself the following questions:
When do they read?
What do they like reading?
What is important to them?
What are their beliefs?
If you can identify your readers as one single person – name them, draw them… get to know them better than you know yourself.
Once you have become acquainted, every single thing you write should be written for their benefit.
4. About page
The second most visited page of any website. The about page on your blog is no exception. Keep it concise. Link to other significant posts or information within your blog and give a behind the scenes view as to the reason you started your blog in the first place. Allow your audience to identify with you.
5. Get seriously social
Twitter.
If you have a blog and don’t have a Twitter account you’re missing out on a huge potential reader base. Facebook is great for keeping regular readers up to date but if you want a continual source of new readers, get or start using a Twitter account effectively right now.
6. Streamline
It is easy to find your side bar filled with links, badges and other ‘useful’ gadgets. Be aware that much of this eye candy only serves as white noise and can leave visitors confused as to how to navigate your content.
After spending so much time and effort attracting your visitors, you want to keep them as long as possible. Review your sidebar elements and ditch anything that is more than necessary.
7. Spring Clean
Once you have a bank of content, it pays to plan time into your schedule to review older posts. Check for broken links, missing images or out of date information. You have a reputation to protect now after all
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That should be enough to set you off on the right foot. Don’t forget to sign up (top right!) to make sure you receive my soon to released comprehensive guide to blogging (it’s FREE!).
I Would love to hear in the comments below what you think.
Do you have any blog tips you would like to share? PS – remember the final sentence of number 2
Reading back over my Twitter posts here, I was prompted to ask people today what they use Twitter for. I had some interesting conversations as a result and made some cool new contacts.
I have two questions for you:
1. What is your Twitter policy?
Mine is fairly simple;
I try to make sure I reply to all @ questions
I thank people for retweets
I don’t auto follow back
I never action a validation request DM to prove I’m a real tweeter
I unfollow almost anyone who claims to be a guru of some type
I unfollow inactive users
I retweet tweets from people asking for recommendations or help
I retweet useful content
I retweet funny content
I don’t have this written down anywhere (I guess I do now…) and it’s not an official rule book but it’s just how I think and what I do when I am in Twitter mode (which is 70% of the time).
As an addition to this;
2. What are your Twitter pet peeves?
Again mine are pretty straightforward:
When someone asks for recommendations; you offer one or retweet… and they never reply
Auto DMs in general but especially ones asking me to connect on Facebook (thanks to @NorthcoteBeers for the reminder on this one!)
I love my Twitter time. I have a great group of people with whom I can share a great giggle, seek advice from or share with. I try to bear in mind that not everyone follows thousands of people and therefore my relentless tweeting can fill up a timeline pretty fast… but other than that I’d like to think I offer something useful or worthwhile to my followers.
Am genuinely interested to know your views on either or both of the above. You can leave a comment below, email me or @ me on twitter Oh and of course, to help get as many replies as possible – go ahead and click ‘tweet’ below!
I am thrilled at being able to share this exciting news here.
Before Christmas I was fortunate to be able to interview Jeff Glasse who is featured in this video. You can read what he told me later this week In the meantime, be inspired.
One of my good friends went on a date last night. She was pretty excited to be going and put a great deal of effort into getting ready. Yes, she shaved her legs, applied fake tan, did her nails and deliberated over the fine details of her outfit…
Last night, just as I was going to bed my friend messaged me saying “I’m home “.
I asked for a debrief and heard all about the lovely meal they had had. He had complimented her on her shoes, new hairdo and dazzling smile. All sounded positive to me. The sad face was a result of him driving her home and… not kissing her. (Edited to add – he did kiss her on the cheek )
He text her last night to say “thanks for making it, enjoyed the evening, catch up soon x”.
So now we’re officially in the waiting room.
What’s the prognosis? I have my own theory but offered to put it out there for further analysis.
To my friends mind, they had the perfect date. Is he just being a gentleman? Is he just ‘not that in to her’? All thoughts welcome (preferably as comments below so my friend can read them ).
One of the things I always get asked about Twitter is how to find people to follow? I have said before that Twitter is useless as a tool if you’re only going to follow z-list celebrities and the like… To make it effective as a business networking tool, you need to follow people who will either provide useful content to you or who will be interested in the messages you are communicating.
This sounds like a time intensive job right? Wrong
I will let you in on one of the secret tools that I use to help me save time when identifying who to follow. Rather than spending countless hours searching on Twitter.com, I identify a few Twitter users each week who I find add value to my stream and then (here comes the secret…) I follow their followers. Simple. Logic dictates that if the followers of the person I am finding interesting also find that tweeter of interest, they might just read my tweets too.
Now, in order to do this and still be able to find time for the rest of my life, I use a tool. I use desktop software that allows me to save searches and form lists of people to follow based upon these searches. It took me a while to get to grips with using this but now that I have it mastered I can’t even begin to calculate the amount of time I save.
As an affiliate for the tool I am referring to, if you choose to purchase your own license for this software via a link from this post then I’m going to be smiling . As a thank you, I am happy to offer readers who purchase through THIS LINKa FREE 15 minute overview of how to best use your new software and get your Twitter account really working for you. All you have to do is leave a comment below, email me or @ me on Twitter.
I have lost count of how many people running businesses have casually mentioned to me that they’ll figure out their Twitter strategy ‘some day’. This is your opportunity to make today THE day.
Following discussion with @JamesBlute recently regarding productivity levels and what influences them, I have been considering my working environment and evaluating changes I could make that might be more conducive to better concentration.
My biggest barrier to being brilliantly productive in the time that I have available to me is that I am far too easily distracted. I start out on a path and have all clear intentions; but I will have my head turned in a ridiculous amount of directions (countless times) along the way. I could combat this by only opening the windows on my computer that I actually need in order to complete the task I am working on, but I also know that I need some amount of distraction to help keep me motivated.
One of the easy changes I made which made a significant impact was to relocate my work space. Instead of working from the desk with the inspirational view, I moved my beloved iMac to the dining table. No view, closer to the kitchen for endless tea making trips and a change of environment from where I woke up. I found that the larger table allowed me to be more organised with what I needed within my reach for the day.
Working at home, it can be tempting to sit with a laptop on the sofa where you feel comfortable. In fact, working in such a position can have the opposite effect. By setting up your workspace away from your relaxation areas, you create a zone not only in your home; but in your mind that allows you to be more productive.
Perhaps this is the perfect excuse for some new, stylish office furniture? Browsing the web for a new desk certainly counts as an important ‘to-do’ agenda item in my book. I think the biggest shift in mindset for me was due to the extra surface area I was working on. Little changes make a big difference.
Next issue for me to address is storage. I could ideally do with somebody following me around, filing my paperwork as I go, tidying up receipts and nagging in my ear not to put that piece of paper down there because I’ll lose it… Falling short of that, getting some systems in place that will help me stay not necessarily tidy (mission impossible), but at the very least organised would be life changing. I like the idea of being one of those people who knows exactly where their important documents are without needing to spend two hours hunting them out from an unofficial pile in the corner of the room; but maybe I’m being unrealistic
I feel decidedly glum today for falling off the wagon BUT silver lining is that I am more determined to get the shred in today. I ended up working pretty late last night and just ran out of time.
This morning though, after just three shreds and one six week six pack effort, I can see that my shape is already changing. Pretty amazing! Definitely motivating enough in itself too.
Have inspired someone else to get Shredding today so hopefully I’ll have further reason to keep at it.